09.10 Transmissions from a Lone Star: The Secret Rituals of History�s Most Creative Minds

On a recent flight from Texas to London I sat behind a woman who was editing a manuscript. Being very nosy I strained to read the title, and this is what I saw:

The Presentation Secrets of Steve Jobs

Wow, I thought. What a load of crap. Clearly the primary �presentation secrets� of Steve Jobs were 1) his conviction that he was totally awesome and 2) his understanding that people are always interested in what highly successful people have to say.