03.07 Ranking of PR Companies by Business Volume 2012
MOSCOW, July 3 (RIA Novosti) - The RIA Rating agency of the RIA Novosti Group, together with the expert community, has compiled Russias first ranking of PR companies working in Russia based on their business volume in 2012.
Some PR companies refused to take part in the ranking, which was conducted in the form of a survey, thereby remaining in the shadows, but many leading PR companies provided the necessary information.
The top three companies are AGT Communications Group with PR revenues of around 725 million rubles ($22.1 million), CROS Public Relations & Public Affairs with 545 million rubles ($16.6 million) and Mikhailov & Partners Communication Advisors with 491 million rubles ($15 million).
Social Networks Agency reported the largest PR revenue growth, AGT the largest number of PR professionals, and TWIGA PR the biggest revenue per PR professional. The 2012 ranking includes three companies with head offices in Russian regions, notably Newton PR & Communications (Yekaterinburg), the Region PR Public Relations Development Foundation (Voronezh) and the Apriori PR Agency (Kazan).
According to the survey, the average revenue per PR professional remained flat over the year, while changes in a companys revenue were commensurate with changes in the number of personnel.
The analysis of the surveyed companies responses showed that PR support for 2/2 (marketing communications) earned the biggest PR revenues in 2012: around 20% of the surveyed companies aggregate income. The proportion of this form of activity varied from 0% to nearly 70% depending on the company.
